April 16, 2010
CreateDigitalMusic.com Interviews Jazz Mutant Cofounder
Here is a great interview by createdigitalmusic.com with some amazing insight into the world of multi-touch interfaces.
Here is a quick snippet from the interview:
On Designing for Touch, and the Music Tech Industry
Peter: I remember when I first talked to Darwin Grosse about Lemur, when it was being distributed by Cycling â74. Darwin just kept saying, âYou know, I just think Star Trek: The Next Generation.â (Thatâs my recollection, Darwin; I hope Iâm not misquoting you.) I tended to agree. Itâs a cliche, perhaps, but this was clearly hardware that brought into our century part of an imagined vision of a much further-off future (the 24th Century). Was that a conscious influence? In an industry that has sometimes been aggressively traditional, is there a way to channel ideas from something as far out as science fiction?
Guillaume: Before answering your question, allow me to challenge your statement about the computer music industry. I think âill nostalgicâ would describe this industry much better than âaggresively traditional.â Most music software companies have kept being innovative over the last decade, but their creativity has been a slave to this nostalgic obsession. Emulating an analog channel strip, a tube amplifier, or a vintage synth is far from a trivial job. It actually requires as much engineering time and resources as developing a disruptive product such as Ableton Live or Max/MSP/Jitter! On the hardware side, the innovation killer is the price pressure. Despite a common misconception, the computer music industry is not and will never be a mass market. Companies such as M-Audio [Avid], Behringer, or Native Instruments may look like giants compared to JazzMutant, but they are nano-particles compared to large consumer electronic brands such as HP or Nokia. The volume and the gross margins are too small to amortize ambitious research and development plans. When we launched the Lemur in 2005, a lot of people predicted, and somewhat hoped, that Behringer would release a similar device at $200 within the next eighteen months. Five years later, the first serious competitor of the Lemur is about to land â Appleâs iPad â and its entry level price is $500.
Read the rest here: The Future of Multi-Touch: Behind the Scenes with Stantum, JazzMutant Co-Founder